It was the shared love for beautiful stationery and a chance conversation with one of my dearest friends from college that led to Pen Paper Co. Both Prachi and I, are self-confessed diary hoarders and the idea of creating them was both exciting and all-consuming. It is a collaborative project that grew in response to the tremendous amount of waste generated in the apparel industry. Using spare pieces of fabric and recycled paper we made handcrafted diaries.
As processes become mechanized, our products are no longer personal, nor do they have stories attached to them. We are re-imagining a new culture of creation. This particular project taught me the importance of selecting the right vendors, managing time, and allocating resources. It was my first attempt at making something of my own- and it taught me that enthusiasm needs to be backed by a thorough understanding of the users and markets. To create a sustainable brand, product design and development and knowledge of finance and business planning.
Keywords: Entrepreneurship, Product Development, Marketing
Project Type: Group project
Group members: Aakanksha Aggarwal, Prachi Singh